Difference Between Mass Marketed Products and Professional Products
The world has experienced some economic downfalls
these past couple of years. However slow, the U.S.
market is showing some positive signs of recovery.
According to market research firm The NPD Group, prestige skin care experienced the biggest dollar growth in
2010, compared to other prestige beauty categories,
even surpassing pre-recession levels. We can only
hope that these trends continue to improve at all levels.
However, consumers still have tight budgets and continue
to be cautious with their spending. Some may have
even traded down to mass market or drugstore brands.
Is there a difference between mass market products
and professional products?
The answer is yes. Although we cannot speak for every
company out there, generally, mass market brands
are more sensitive to pricing and will therefore use
cheaper or fewer active ingredients. For example,
a mass market brand will opt for a very low concentration
of an alpha hydroxy acid (AHA) to avoid potential
issues with irritation in the general population.
Professional products like Dermalogica products are
sold with the added benefit of a thorough skin analysis
and education from a professional skin care therapist.
Therefore, these prescribed products will have higher
(and efficacious) levels of actives that will deliver results
to those clients in need. Furthermore, some ingredients
are very expensive and inevitably bring up
the total cost of the product. Peptides are a great example.
Mass market brands will either have no or very
low concentrations of synthetic peptides, compared
with professional lines that devote a greater amount
of the formulation to these target-driven ingredients.
The Dermalogica Way
Products that make a visible and tangible difference on
the skin are in demand. Mass market brands tend to be
more ‘beauty-oriented’ and rely heavily on marketing.
Dermalogica has the unquestionable benefit
of being primarily an education company,
with a devoted research and development
team that examines the scientific data closely to
provide safe, efficacious products that garner real
results. We don’t use cheap fillers,
comedogenic ingredients commonly found in the
drugstore aisles like mineral oil and lanolin, or
artificial fragrances and colors. The light scent in
Dermalogica products come from essential oils, which
come with their own set of beneficial effects as well.
Complex formulations using stabilized vitamins,
silicones, peptides and anti-oxidants are often
difficult to work with and can take years to
develop fully into a stable and working formula. This
kind of process is not cost effective, and is thus not
part of the typical mass market product development.
Today’s consumers are savvy and
results-oriented, increasingly aware of the active
ingredients poised at treating various skin
conditions. Not willing to be duped by marketing hype,
they are willing to spend extra on products which deliver
results for specific skin concerns. At Dermalogica, our
education via the professional skin therapist allows
us to go more in-depth with ingredients than
a mass market brand. We pride ourselves behind
the multi-functional ingredients found in our
products prescribed for specific skin concerns
Tan’ology Skincare Salon
Quote of the day:
Success usually comes to those who are too busy to be looking for it. – Henry David Thoreau
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